Personas and Creative Versioning in the Age of Big Data
When I travel across the country and speak to companies in all different industries, one of the key questions I always end up asking is, “What is your current customer/prospect segmentation strategy?”...
View ArticleHow to Produce Relevant Creative that Cuts Through the Noise
The barrage of activity from commercial brands, nonprofits, news media, friends, and colleagues has dwindled attention spans across all facets of everyday life. Many marketers today have turned to...
View ArticleHow to Be More Relevant to Your Audience with Performance Creative
Today, marketers have more opportunity to connect with an audience than ever. However, the challenges involved make it harder to create those connections. Consumers are bombarded with marketing...
View ArticleAre You Making The 3 Common Adobe Experience Manager Mistakes?
Did you know that most Adobe Experience Manager (AEM) users are only tapping into 20 percent of its capabilities? AEM helps marketers get personalized, content-led experiences into market faster...
View ArticleOptimizing UX: Three Essentials to the A/B Testing Process
Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize...
View ArticleDrupal 9: What You Need to Know About The Latest Upgrade
When discussing options for 2020 with my Drupal clients, most of them were discussing how to better utilize the Layout Builder functionality, integrating it with new marketing platforms, or targeting...
View ArticleDrupal as an Enterprise CMS Platform; Customized by Design
I cannot tell you how many times I’ve had C-suite and Marketing Directors ask me, “What is the best CMS platform?” My answer never changes, “Depends on what needs to be done.” Tailoring your technology...
View ArticleDiscover What Your Audience Is Thinking, Feeling, and Doing on Your Website
The insights gained from user research are foundational to creating stellar user experiences. But because all projects have unique differences, UX teams should tailor their research approach to fit the...
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